Business Doulaship

Holistic support for you and your business through times of change.

The Journey of Change

It starts off like a whisper, urging you to grow. Then slowly the momentum builds and change comes like a tidal wave upheaving all that was comfortable and familiar. I know those moments when a new business idea is born, a partner leaves, a product fails, or new financial reality arrives. I know those moments when a family member dies, a baby is born, a new identity emerges, or when life as we know it gets flipped upside down.

Businesses, just like humans, are cyclical in nature. They are an extension of us as founders who gave birth to their creations.

I am here for the dreamers and heart-led visionaries of the future. The ones who create from their soul and allow themselves to be molded by change to fulfill their destiny.

Beyond Traditional Business Support

I combine over 8 years of professional experience and knowledge as a marketing professional, business consultant, and founder, with a lifelong journey of living from my heart and diving headfirst into the fires of change and transformation.

I have seen firsthand what happens to people who put their business first and their personal needs second. There are times when change is so overwhelming, and you just want someone to walk beside you and listen lovingly to your fears and doubts about the future. Someone who can witness you and help you navigate your way through the intimate and scary parts of the entrepreneurship journey.

I’m here to make the mundane magical and turn the grief and confusion that comes with change into a rite of passage worth celebrating.

My Offerings

Navigate

Transition Navigation Coaching

Personalized 1:1 sessions to help founders navigate significant business transitions - whether scaling up, pivoting, or winding down. These sessions combine strategic business guidance with emotional support, helping founders process the complex feelings that arise during major changes while making sound business decisions.

Coming Soon!

Evolve

Business Identity Evolution mentorship

A creative rekindling 4-week mentorship program for founders who've lost connection with their innate creativity. This service blends artistic exploration with strategic business development, guiding founders to rediscover their creative wellspring and birth innovative offerings into the world. Through intuitive exercises, expressive arts, and guided visualization, you'll align your evolving business with your authentic creative essence.

Coming Soon!

Presence

Website Design & Rebranding Guidance

A comprehensive service that helps founders establish or refresh their online presence during business transitions. This service includes website design that authentically reflects your evolved business identity, alongside digital branding elements that communicate your unique value. The process integrates your personal story and business vision, ensuring your digital presence resonates with both your authentic self and your ideal clients.

Coming Soon!

Renewal

Founder Renewal Online Circles

Curated monthly online meetups for founders experiencing burnout or major life transitions that impact their business. These online sessions will combine restorative practices, community building with fellow entrepreneurs, and strategic business sessions to help founders reconnect with their purpose and chart a sustainable path forward for both themselves and their business.

Coming Soon!

“Change is inevitable, but transformation is by conscious choice.”

— Heather Ash Amara

“It was awesome working with Alex at the beginning of my journey with creating my website. She helped me to express my vision and how I want to show up for me clients. She encouraged me to keep growing and hold my worth. She is at a soul level a friend and someone that really cares about who she works with. Thank you Alex for helping me start my journey with my business.”

Mari ~ Founder of the Mystic Flow

“ I have more clarity and confidence now, I'm still seeing some of my mental blocks and limitations coming up and I'm able to reprogram and let go of those limitations. So I'm super grateful for our calls and all the love you radiate. I want to also share how much I felt that we were aligned, there were so many synchronicities that confirmed to me that I was doing the right thing and the step by step that we took together were part of my personal journey, not only related to my business, which made the journey go even more deep and allow deeper transformation within myself as an artist.”

Bruna Russo ~ Art therapist

Alex has a superpower that can’t be easily placed into words, and has to be experienced. She has a gift of being able to speak life and light into you. Sometimes we need that cheerleader that really sees your light. Alex is a cheerleader, and the damn coach. Because of her guidance and energetic support, Light Hour - my first wellness event became a reality. I miss her guidance already, and look forward to the next time we’ll work together. If you’re a Creative Entrepreneur on the verge of something amazing, but need a roadmap and a cheerleader to get you there - working with Alex is an investment you won’t regret.”

Leona Ziyan ~ founder of Light hour, Founder of Versed Media

“Thank you, Alex, for guiding me through this process step-by-step. For the last few months, you have been coaching me, teaching me, and supporting me in starting my business. I am so blessed to have you in my life. You are a gift for this world and for all the people who get to work with you.”

Gabriel Carcamo ~ Artist and Producer of Carcamo Music