Business Doulaship
I guide creative founders through change — and help them to grow their business with clarity and confidence
I’ve spent my life at the intersection of creativity, business, and transformation.
From early on, I’ve been drawn to helping people navigate transitions — both in life and in their work. Over the years, I’ve combined professional experience in marketing, business consulting, and entrepreneurship with a deeply personal journey of growth, resilience, and self-discovery.
You’re building a business, but something inside you is shifting…
I understand what it feels like to stand at a crossroads: the excitement, the fear, and the uncertainty of what comes next. I know the tension between honoring your heart and making smart business decisions. And I know that with the right guidance, both can coexist beautifully.
My Offerings
Navigate
Transition Coaching for Founders
Are you stepping into a new era of your business — scaling, pivoting, or gracefully winding down? In our 1:1 sessions, we’ll map a clear strategy and honour the emotional weight of change. You’ll gain focus, confidence, and a roadmap so you can move boldly (and compassionately) into what’s next.
Evolve
Brand & Offer Development
When your inner world shifts, your business often needs to evolve with you. In this container, we’ll refine your offers, messaging, and structure so they reflect your growth and serve the next stage of your journey. Together, we’ll translate your deeper purpose into a clear, compelling expression that feels as alive and authentic as you’ve become.
Presence
Website Design & Rebranding Guidance
Your online presence is often the first reflection of who you’ve been — and who you’re becoming. Presence supports founders in crafting or refreshing their digital home to mirror the next evolution of their business. Through thoughtful website design and brand alignment, we’ll translate your story, values, and vision into a cohesive, magnetic online identity that feels true to you and resonates deeply with the clients you’re meant to serve.
Renewal
Founder Renewal Online Circles
When you’re navigating burnout or major life transitions, your business often feels it too. Renewal offers a restorative space for founders to slow down, reconnect, and realign. In these monthly online circles, you’ll join a community of like-hearted entrepreneurs to reflect, restore your energy, and receive gentle strategic guidance. Together, we’ll nurture both your well-being and your business so you can move forward with clarity, balance, and renewed purpose.
“It was awesome working with Alex at the beginning of my journey with creating my website. She helped me to express my vision and how I want to show up for me clients. She encouraged me to keep growing and hold my worth. She is at a soul level a friend and someone that really cares about who she works with. Thank you Alex for helping me start my journey with my business.”
Mari ~ Founder of the Mystic Flow
“ I have more clarity and confidence now, I'm still seeing some of my mental blocks and limitations coming up and I'm able to reprogram and let go of those limitations. So I'm super grateful for our calls and all the love you radiate. I want to also share how much I felt that we were aligned, there were so many synchronicities that confirmed to me that I was doing the right thing and the step by step that we took together were part of my personal journey, not only related to my business, which made the journey go even more deep and allow deeper transformation within myself as an artist.”
Bruna Russo ~ Art therapist
Alex has a superpower that can’t be easily placed into words, and has to be experienced. She has a gift of being able to speak life and light into you. Sometimes we need that cheerleader that really sees your light. Alex is a cheerleader, and the damn coach. Because of her guidance and energetic support, Light Hour - my first wellness event became a reality. I miss her guidance already, and look forward to the next time we’ll work together. If you’re a Creative Entrepreneur on the verge of something amazing, but need a roadmap and a cheerleader to get you there - working with Alex is an investment you won’t regret.”
Leona Ziyan ~ founder of Light hour, Founder of Versed Media
“Thank you, Alex, for guiding me through this process step-by-step. For the last few months, you have been coaching me, teaching me, and supporting me in starting my business. I am so blessed to have you in my life. You are a gift for this world and for all the people who get to work with you.”
Gabriel Carcamo ~ Artist and Producer of Carcamo Music
For the soulful entrepreneurs who dream bigger, feel the pull to pivot, and know that the next version of their work must reflect who they’re becoming.
If you find yourself wondering what’s next, feeling restless, or sensing a deeper calling in your business — you’re in the right place.
Ready to step into your next chapter?
Complete the form below and I’ll reach out within 24 hours to schedule a complimentary discovery call.
I look forward to connecting.